Positioned on one of London’s most iconic streets, Brick Lane Yard is one of Truman Brewery’s outdoor venues — a high-octane activation space built for brands that want more than impressions: they want interaction, immersion, and impact. This is where culture-led marketing meets real-time engagement, in a raw urban setting that delivers scroll-stopping content and genuine audience connection. Whether you’re planning a brand activation, a festival-style takeover, or a high-impact launch, this is the go-to space for brands that want to meet their audience on the ground — not behind velvet ropes.

🚗 Automotive-Ready. Urban-Tested. Bold, Street-Level Events.

• Launching a new EV?
• Introducing a next-gen mobility concept?
• Launching something new within F&B?
• Need a secret location for your latest Brand Drop?
• Hosting Fitness & Wellness Activations – outdoor classes, community workouts, product demos?

Brick Lane Yard is your urban testbed — an open-air environment that transforms brand storytelling into spectacle.

📍 Why Brick Lane Yard Hits Different.

• True street cred backed by the legacy of Truman Brewery.
• Flexible space with room to roll in, rig up, and build out.
• Link it up with indoor Truman spaces like U Block, Boiler House or the infamous party hotspot 93 Feet East for multi-zoned experiences.
• Outdoor, unfiltered, and built for visual content.

📍 Brick Lane, London E1
📩 Contact us now to show up, show off and shake things up.