Thousands pass through. The right idea stops them. The best ones make them stay.

Ely’s Yard isn’t just an outdoor event space — it’s Truman Brewery’s open-air epicentre, pumping with footfall day in, day out. Connecting Hanbury Street, Brick Lane, and Dray Walk, this is where curious crowds, culture seekers, trend spotters, foodies, and creatives collide — making it one of East London’s most visible and dynamic urban spaces.

Whether you're curating a design-forward market, launching a food concept, staging an art installation, or rolling out a brand experience, Ely’s Yard offers the footfall to fuel it, the flexibility to shape it, and the energy to carry it. We’re talking thousands of passers-by daily, and tens of thousands over a single weekend when the Truman site is activated — all looking, photographing, buying, and engaging.

🌞 Why Ely’s Yard Delivers for Outdoor Events

• Massive daily footfall — consistently high 7 days a week, with spikes on weekends and event days
• Connected to London’s cultural circuit — steps from Brick Lane, Spitalfields, and Shoreditch
• Perfect for markets, food and drink pop-ups, art takeovers, open-air launches, and brand activations
• Modular layout works for stalls, structures, stage setups or interactive builds
• Surrounded by Truman venues like G4, G5, and Juju’s — perfect for hybrid event models

If your idea deserves eyes on it, Ely’s Yard gives you the crowd to match — authentic, urban, and ready to engage. From niche to mainstream, this is where people stop scrolling and show up in real life.

📍 Brick Lane, London E1
📩 Contact us now to turn high traffic into high impact in one of London’s most iconic outdoor event spaces.