Positioned on one of London’s most iconic streets, Brick Lane Yard is one of Truman Brewery’s outdoor venues — a high-octane activation space built for brands that want more than impressions: they want interaction, immersion, and impact. This is where culture-led marketing meets real-time engagement, in a raw urban setting that delivers scroll-stopping content and genuine audience connection. Whether you’re planning a brand activation, a festival-style takeover, or a high-impact launch, this is the go-to space for brands that want to meet their audience on the ground — not behind velvet ropes.

🚗 Automotive-Ready. Urban-Tested. Bold, Street-Level Events.
Launching a new EV?
Introducing a next-gen mobility concept?
Launching something new within F&B?
Need a secret location for your latest Brand Drop?
Hosting Fitness & Wellness Activations – outdoor classes, community workouts, product demos?

Brick Lane Yard is your urban testbed — an open-air environment that transforms brand storytelling into spectacle.

📍 Why Brick Lane Yard Hits Different.
True street cred backed by the legacy of Truman Brewery.

Flexible space with room to roll in, rig up, and build out.

Link it up with indoor Truman spaces like U Block, Boiler House or the infamous party hotspot 93 Feet East for multi-zoned experiences.

Outdoor, unfiltered, and built for visual content.

📍 Brick Lane, London E1
📩 Contact us now to show up, show off and shake things up.