• Lifestyle & Fashion Drops – Set up a street-ready runway or retail moment with natural crowd traffic
• Automotive & Mobility Brands – The scale and layout support full vehicle roll-ins, display areas, and branded test zones
• Content-Led Marketing – Campaigns designed to generate reels, stories, and earned media
• Experiential Builds – Think immersive structures, hybrid showroom concepts, or fully branded playgrounds

📊 Estimated Footfall at Ely’s Yard

Located in the heart of the Truman Brewery estate, Ely’s Yard benefits from consistent daily traffic and elevated weekend footfall thanks to its position between Brick Lane and Hanbury Street. On average, the space sees approximately 2,000–4,000 visitors per weekday, rising to 5,000–10,000+ on weekends, particularly when aligned with local markets, exhibitions, or seasonal programming. During headline events or brand-led activations, Ely’s Yard has accommodated audiences upwards of 15,000+ across a weekend. These figures are based on historical event data and comparative analysis of similar high-footfall, urban cultural venues in East London. Actual numbers will vary depending on seasonality, promotion, and programming.

Turn Up in the Yard. Stay in the Feed.
Ely’s Yard is a plug-and-play arena for brands who don’t just want to show up — they want to show off with purpose. It’s activation gold for creative agencies, experience-led marketers, and brands who speak fluent street.
📍 Ely's Yard, London E1
📩 Let’s build something unforgettable — and let London watch it happen.